Hollywood Studio System

In the 1920s films were known for a specific narrative structure combined with a set of cinematic expressions of narrative. Certain genres became a reliable return of investment as musicals became a "classic" form of genre and certain actors become associated with certain genres for example James Cagney in gangsters and John Ford in westerns.

These factors lead Hollywood studio systems to be known for their own house style which  meant the audience and public had a set of expectations for each studio system.

fall of the studio system

3rd May 1948
vertical integration is when one company owns production, distribution and marketing- keeping costs down.

• Rapid growth of production
• rise in the television
• films became TV series

Rise of the stars:

• freekabce
• scouted for talent, glamour, charisma
• transformed elements of film production
• talent scouts, dialogue coaches